A directory of links to cute official, unofficial, and fanmade merch! I'm not affiliated with miHoYo or any of the following retailers (with the exception of Amazon) in any way. If you're looking for the link to the official Tmall store, it's here.
✦ For when you want to whale on physical items instead.
key • official - official merchandise licensed by miHoYo and/or in official collaboration with a 3rd party (e.g., Bandai, Razer) • unofficial - merchandise not licensed by miHoYo, created by a 3rd party • fanmade - merchandise created by small businesses, often by an artist
<aside> 🌎 Links are based out of the US, but retailers like Amazon US and Amazon JP should ship internationally. I also do not list prices since they are often subject to change due to demand and availability.
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<aside> ✨ The following links (Amazon) may be affiliate links that allow me to earn a commission off your purchase at no additional expense to you! Thank you for your support! ˙ᵕ˙ - J
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Other online retailers that sell official Genshin Merch: Animate Onlineshop (En) / AmiAmi / PlayAsia